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THE HENNESSY V.S.O.P PRIVILEGE LIMITED EDITION BY JOHN MAEDA

THE HENNESSY V.S.O.P PRIVILEGE LIMITED EDITION

 BY JOHN MAEDA

現已有售

軒尼詩V.S.O.P Privilège 2018珍藏限量版

To celebrate the 200 years of existence and success of its iconic V.S.O.P Privilège Cognac, Maison Hennessy invited renowned Tech guru and Design Master John Maeda to create a unique product identity, echoing the art of crafting Hennessy V.S.O.P.

Hennessy V.S.O.P Privilège was originally made after a special demand from the Prince Regent of England in 1818. The blend encapsulates the art of balancing power and finesse. As a pioneer in interactive design aimed at linking computer programming with more traditional artistic approaches, John Maeda had a simple idea: to create a digital bridge between History, Art and Technology. To address this challenge, he gathered two promising talents: Giorgia Lupi, a data visualization designer, and Kaki King, an experimental guitarist. Together, they came up with their own artistic blend. This blend mirrors the mastery of crafting harmony from chaos that Hennessy V.S.O.P epitomizes.

全球頂尖數位設計大師John Maeda

After visiting the Hennessy Maison in Cognac, Kaki King composed an original song of 200 beats to express through music the balance of the blend, gained through 200 years of know-how. Giorgia Lupi converted the music into data, using her own coding language as a tribute to the art of mastering complexity. The encoded music was then adapted into a visual with an identity of its own. The artwork that dresses the V.S.O.P Privilege bottle is born from the dialogue between Kaki King’s music and Giorgia Lupi’s data translation. Key elements that helped this artistic conversion mingle with Hennessy codes in the label design. Music notes, symbols of tempo and ways of playing with the frets of guitar come to life along numbers, curves and chalked marks that call to mind the calligraphy used on Hennessy barrels.

Art lovers, design fans, technology enthusiasts… All are in search of emotions, exclusivity and creativity. Tasting and offering V.S.O.P Privilège Limited Edition 2018 is sharing a blend with a 200-year-old heritage and the most contemporary creativity.

Sources : youtube

About Hennessy V.S.O.P Privilège

Orchestrating each step of the crafting process, the Hennessy Tasting Committee has achieved a natural balance of strength and smoothness, making it the preferred V.S.O.P in the world. The mellow texture of its oldest eaux-de-vie perfectly complements the vitality of the youngest, which makes this versatile blend ideal for any occasion, whether enjoyed neat, on the rocks, as a long drink or in a more creative mix.

軒尼詩V.S.O.P Privilège 2018珍藏限量版

Tasting Note

Colour: Deep and vibrant shades of mahogany

Nose: Candied fruits and light spices from old cask maturation

Palate: Very subtle notes of vanilla & light tobacco

資料由 酩悅軒尼詩帝亞吉歐洋酒香港有限公司 提供